Char Outdoors is an online retailer providing a variety of pizza ovens and grills. As the company looked to expand to offering its products in garden centres, I was asked to create a brochure to showcase the company’s range of products and accessories as well as details about the brand and the specific sizes of the products they offer, in keeping with the company’s brand guidelines and house style.
As Char Outdoors was a new company at the time, my aim for the brochure was to evoke trust and heritage in the brand by creating a design that felt classic but not outdated. And as the company provides high-end luxury products, the brochure needed to reflect the brand’s quality and craftsmanship. Every new section of the brochure features a title page, each one in an earthy, muted colour and paired with a matching illustration. I believe these pages helped to achieve the established look I sought. Having previously done both a studio and outdoor photo shoot for the company, I had a selection of high-quality images to hand. I used these images on both the cover page as well as the product pages, along with a testimonial section for potential buyers to build trust with the brand.
