As part of my MA, I was tasked with designing the brand identity for a company. This encompassed the planning, production, research and management phases of the brand design process. By the end of this wide-ranging project, I had created the logo, packaging design, website landing page, photography style and brand guidelines for Forage Tea, a fictional internet and supermarket herbal tea company aimed at a young demographic (25-34 year olds) with high ethical and environmental standards which primarily uses social media for marketing.
