![Inspired by nature, the Forage Tea logo is seen on a white background showing initial sketches of the logo](/static/0955f01b33d03af979c7fd5236c8bc23/a3213/forage-tea-brand-identity-01.webp)
As part of my MA, I was tasked with designing the brand identity for a company. This encompassed the planning, production, research and management phases of the brand design process. By the end of this wide-ranging project, I had created the logo, packaging design, website landing page, photography style and brand guidelines for Forage Tea, a fictional internet and supermarket herbal tea company aimed at a young demographic (25-34 year olds) with high ethical and environmental standards which primarily uses social media for marketing.
![The Forage Tea logo split into two versions, one with the logo in green on a white background, the other is white on a green background](/static/cb98e87bae56ef9bff0dd88ec0c7e258/a3213/forage-tea-brand-identity-02.webp)
![Packaging mockups with the Forage Tea branding including the outer box, inner packet, tea bag sachet and tea bag as well as a branded mug and discount card displayed in a well lit, white, modern kitchen](/static/fefc87ef47723f81cc29675cb158d82d/a3213/forage-tea-brand-identity-03.webp)
![Packaging mockups with the Forage Tea branding including the outer box, inner packet, tea bag sachet and tea bag displayed in a well lit, white, modern kitchen](/static/ca26ac1178f5f84298c8542c0e5d635e/a3213/forage-tea-brand-identity-04.webp)
![Packaging mockups with the Forage Tea branding, including the inner packet, tea bag sachet and tea bag displayed in a well lit, white, modern kitchen](/static/c47ae3aeab72a1d4b086fcaad093a21b/a3213/forage-tea-brand-identity-05.webp)
![Packaging mockups with the Forage Tea branding, including various flavours in different colours, showing the outer box, inner packet, tea bag sachet and tea bag displayed in a well lit, white, modern kitchen](/static/a3de095a232b22b62e9503ffe81199c0/a3213/forage-tea-brand-identity-06.webp)
![Packaging mockups with the Forage Tea branding showing a variety of flavours in different colours](/static/d98532193d427a5af77eae1625c019d8/a3213/forage-tea-brand-identity-07.webp)
![On a plain, green background is a modern computer showing a mockup of the Forage Tea website. Next to the computer are some packaging mockups together with a mockup of what the website would look like on mobile](/static/f429d3c8e37db655fa6597cc2b3a16b3/a3213/forage-tea-brand-identity-08.webp)
![On a plain, green background is a mobile showing a mockup of the Forage Tea website. Next to it are some packaging mockups](/static/859672e30171319a108aebce0dfd441f/a3213/forage-tea-brand-identity-09.webp)