My personal brand identity is designed to provoke thoughts of simplicity and professionalism while still being fun, creative and personal. A variety of brand assets have been created, including the logo, business cards, website, social media banners, showreel and brand guidelines.
I designed the final logo in three versions: a square variation with a border, the same version without a border and the full version, which displays my full name. All use one colour and so can be applied to a variety of situations, from digital to print, and still be recognisable. The logo focuses on my name, rather than my skills since the range of skills I can offer could potentially over-complicate any design, and I wanted to capture the simplicity of the brand.
These business cards offer an example of the brand guidelines in action. The front of the card uses the brand assets with the logo positioned in the centre. The variety of shapes used is designed to emphasise my multimedia skills subtly. The reverse side of the card is also in keeping with the brand guidelines. The top half is in a similar style to the homepage of the website, and the contact information is in the same style as the CV page of the website, creating a fully consistent multimedia presence.
The landing page has been designed to be clean and simplistic and has been created so the content fits on the page without the need to scroll, almost acting as a digital business card, and provides users with the content they would expect to see straightaway. The page is well-structured, allowing users to find the information they are after quickly. The development of my personal website can be viewed in more detail here.
I designed these brand guidelines with professionalism and simplicity at the forefront of my mind while striving for a creative and fun flair. The final version is bold and memorable, with a strong visual impact, thus achieving my initial aims, and if used correctly, will ensure brand consistency.
