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Inspired by nature, the Forage Tea logo is seen on a white background showing initial sketches of the logo

Forage Tea - Brand Identity

Client

N/A

Date

May, 2019

Skills

Graphic Design

As part of my MA, I was tasked with designing the brand identity for a company. This encompassed the planning, production, research and management phases of the brand design process. By the end of this wide-ranging project, I had created the logo, packaging design, website landing page, photography style and brand guidelines for Forage Tea, a fictional internet and supermarket herbal tea company aimed at a young demographic (25-34 year olds) with high ethical and environmental standards which primarily uses social media for marketing.

The Forage Tea logo split into two versions, one with the logo in green on a white background, the other is white on a green background
Packaging mockups with the Forage Tea branding including the outer box, inner packet, tea bag sachet and tea bag as well as a branded mug and discount card displayed in a well lit, white, modern kitchen
Packaging mockups with the Forage Tea branding including the outer box, inner packet, tea bag sachet and tea bag displayed in a well lit, white, modern kitchen
Packaging mockups with the Forage Tea branding, including various flavours in different colours, showing the outer box, inner packet, tea bag sachet and tea bag displayed in a well lit, white, modern kitchen
Packaging mockups with the Forage Tea branding, including the inner packet, tea bag sachet and tea bag displayed in a well lit, white, modern kitchen
Packaging mockups with the Forage Tea branding showing a variety of flavours in different colours
On a plain, green background is a modern computer showing a mockup of the Forage Tea website. Next to the computer are some packaging mockups together with a mockup of what the website would look like on mobile
On a plain, green background is a mobile showing a mockup of the Forage Tea website. Next to it are some packaging mockups